Some of My Work
This before and after focuses on the PLP or shelf page on AmericasBest.com. My team inherited the version on the left. I created this mock on the right to maximize screen space and add features like New, Best Seller, and Staff Picks callouts. I also wanted to modernize the basic PLP grid to focus the user attention on the frames.
This before and after focuses on the PDP or product detail page for frames on AmericasBest.com. My team inherited the version on the left. I created this mock on the right to bring important content up the page and above the fold. I brought the price close to the call to action button and added important features like reviews, free shipping and returns callouts and lens content. I wanted to modern
At AC Lens, we created a mobile app for iOS and Android on Xamarin. The app is not just a copy of our E-Commerce sites. We limited the app functionality to allow existing customers to place reorders in just 2 taps. This design was executed by my team and resulted in an increase of about $3 in lifetime value for customers who used it.
This is an example of a Lean UX Canvas that I worked on with my team. We were exploring Buy Online, Pick Up In Store, or BOPIS. This functionality was an omnichannel feature that many company executives were asking for, but it involved a great deal of cross-team work, especially in operations. After outlining the value, effort and assumptions, we ran a "Button to Nowhere" test by offering BOPIS as
AC Lens operated the contact lens website for CVS and this was a design for the homepage and navigation. We worked closely with the CVS team to bring their vision to life and stay on brand.
This is a mockup for a Digital Content dashboard on our internally built ERP system. I worked on the backend database schema and programming as well as the front-end design and code.
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